Ambassadors

Ambassador - Joy Beune

Joy Beune

Multiple World Champion speed skater from the Netherlands, chasing Olympic gold in 2026

"The way to look good on the bike and on the ice."

Joy's favourite:

Laurens ten Dam

Ex-pro cyclist, pro gravelracer, ultra-cyclist and Dutch women’s National cycling coach

"I always wear them. Especially the fact that they adapt super fast to the changing light conditions is great of course. Leaving the glasses on has become a no-brainer."

Laurens favourite:

Ambassador - Laurens ten Dam
Ambassador - Joy Beune

KNWU

Official supplier Royal Dutch Cycling Federation

"The KNWU has always watched cycling through an orange lens, and now that vision becomes reality."

KNWU's favourite:

KMC mountainbiketeam

The oldest and most renowned mountain bike team in the Netherlands

"The glasses adapt super fast to the changing light conditions which is extremely important in our MTB races.’"

KMC’s favourite:

Ambassador - KMC
Ambassador - Daniel Abraham

Daniel Abraham

Dutch para-cyclist, multiple Paralympic and World Champion

"PPEEQQ gives me the power to focus and gives me extra motivation with the special orange edition.’"

Daniel’s favourite:

WV Breda

This 25-rider squad is making its mark with a mix of experienced riders and emerging talent.

"Usually quite picky with glasses (especially in races), but these fit great and feel so comfortable during races!’"

WV Breda’s favourite:

Ambassador - WV Breda