Stop looking away

The sports eyewear industry doesn't just use PFAS... They don't even talk about it.

While others looked the other way, we saw an opportunity: what if we could eliminate toxic coatings,
without compromising performance? And we did.

Most brands ignore the problem. We solved it.

The industry looked away. We didn't.

What if we told you your sunglasses might be as toxic as your non-stick pan? PFAS are in your pan. Your makeup. Your rain jacket. And yes—your sunglasses. The sports eyewear industry didn’t even know PFAS were a problem. We didn’t wait for them to figure it out.

The question nobody asked

When we asked our manufacturer, "Can we produce completely PFAS-free?" the answer was:

"PFAS? ... what is that?"

That answer says it all: the industry looked the other way. We were the first to dare to challenge the manufacturer.

This is the email that changed everything.

In 2023, our CEO Harmen sent the message to our product team, that changed it all.

Two years of chasing the impossible

2023 — We asked ourselves: "Why is the entire sports sunglasses industry still using PFAS in their production?"
2023 — We discovered the problem: our lenses used harmful fluorine coatings, just like every other brand.
2023-2025 — Countless tests, new techniques, dedication, and no compromises. No shortcuts.
2025 — We solved it: 100% PFAS-free lenses with Hydroleophobic® technology.