Sustainability

We are passionate cyclists. Either road, gravel or mountain, we all love being in nature. We struggle, we grind, we bleed, we fall and we get back up. Always minding our surroundings. Wherever we are in the world. It is our goal to protect nature and be an environmentally responsible business. This will always be our biggest challenge.

Dutch Design, Italian Made

Designed in the Netherlands and Made in Italy. This means that significantly fewer transport kilometers are required. In great contrast to the "common" production in Asia, the continent of choice of the majority of sunglasses brands.

Crafted from a renewable, natural resource.

We have deliberately selected castor as the base material for the production of the frames of our sunglasses. The sustainability aspect is the number 1 argument, without compromising the performance. Thanks to the use of castor, petroleum-based plastics are not or hardly needed for our frames. Besides that, the cultivation also adds to the plant's advantage. Castor does not compete with food crops, because it can be grown on semi-arid soil in India that is unsuitable for growing corn and rice, for example.

Read the full back ground story

PFAS FREE

In a world where sustainability and safety matter, our lenses stand out as 100% PFAS-free - a rare commitment in the eyewear industry. We’ve eliminated forever chemicals without sacrificing performance, so you can focus on your sport with confidence and clarity.